Kim Kardashian faces huge backlash over the release of SKIMS face masks.On Saturday, Kim Kardashian launched the face mask line of SKIMS Solutionwear. There are over five shades available, which range from light to dark tones. The shades come in the names of Sand, Clay, Sienna, Cocoa, and Onyx. While the latter bears the name of onyx, reports noted that the color of the mask is in a “solid black” hue. Although partly inaccurate, this is not what angered most individuals online. As it happened, the KKW Beauty founder utilized an African-American model to wear the Onyx mask, according to Cheat Sheet.
Offensive and “culturally out of touch”Within an hour, several netizens slammed Kim Kardashian West’s launch posts on both Twitter and Instagram. In the comment sections, many individuals shared their thoughts as to how “offensive” the celebrity and the post were. One user commented that the “nude shade” for the “Black model” is inaccurate. The critic also added that it is very “offensive” and “culturally out of touch.” Others chimed in and expressed the same sentiments. Based on their reception, calling the black shade “nude” while a Black model wears it is highly inappropriate. Another individual also emphasized that she is black, but, she is “sure” that it is not her shade.
Others also pointed out that Kim Kardashian “should do better” being a wife to a black man and a mother to her black kids.
Shop @SKIMS Face Masks in 5 shades of Nudes at https://t.co/Qsy51Sl2Sd. pic.twitter.com/BxyieouxJG— Kim Kardashian West (@KimKardashian) May 16, 2020