Kim Kardashian West can be surprisingly open—and even brutally candid—about the process that leads to her looks. In her Vogue “Life of Looks” video, we felt like we were right there with the mogul, reverberating in her endearing vocal fry, as she talked about nauseatingly bright Juicy tracksuits and woe-was-me bandage dresses of noughties past. In another video about getting fitted in a Thierry Mugler custom number for the 2019 Met, KKW mentioned that she could not sit down in the piece because it was so tightly corseted. Like Kim, we’ve all been uncomfortable in something we’ve worn. But unlike her, many of us do not begin every day by being fitted for an event, an Instagram moment, or even to step outside. We do not have a team of stylists and we do not have separate spaces for closets.
These aren’t “fit pics,” which simply show off what the wearer is wearing, but they are actually “fitting pictures,” as in she is getting fitted in a special piece of garb, choosing from a rotation of items, that she will get photographed in by the paparazzi. These sorts of posts made up a healthy amount of her Instagram posts in 2019. Often, she takes a fitting pic while standing in some enormous room turned closet, presumably in her house (or a hotel!), surrounded by clothes. (You can often spot the bulbous Yeezy puffer jackets jutting out from the racks.) In one image from December 1, she says that she has taken a white knit spaghetti strap bodycon dress from her sister, Kylie Jenner. “Old fitting pics. I borrowed this dress from Kylie, sorry Ky. I will return it soon lol,” reads the caption. (Cute! Sisters who share clothes that happen to be luxury level!) In another image from September 3, she poses in a Rick Owens tank, lime green skirt, a tiny Jacquemus yellow bag, and mismatched snakeskin mule and neon yellow PVC pump. Her daughter, North West, looks upset and is hanging behind among the clothing racks. “I guess she wasn’t feeling this fitting!” writes KKW, referring to her daughter.
There are designer shout-outs in these fitting pics. Out of the 18 fitting pics that she posted this year, five of the photos were tagged “Versace” (they were all archive pieces) and one was tagged “Rick Owens.” In a picture from November 21, she stands in front of the mirror, rising out of a pile of clothes and papers like a mermaid Venus in a slinky, slathered-in-sequins Versace dress. Her caption is written in Instagram-era stream of consciousness: “How good would this @versace dress have been if it fit,” she writes. (It sure looked like it fit!) Sure, her lip liner is drawn knife-sharp, but KKW’s admission feels honest. We have all attempted to wriggle into something that doesn’t fit, even though that something rarely comes from the Versace archive. KKW’s too-small-Versace post is the perfect combo of promoting a big bucks designer she loves while making it relatable. It’s the quintessential way for a celeb to please fans and win others over.
Now, KKW has segued into showing off Skims, her own line of shapewear, which launched September 10. It’s a smart move. We know she wears Skims—she’s posted numerous campaigns of herself wearing them—but showing the pieces in her closet and on her body via a photo taken by herself feels private. The inside of a closet is, after all, an intimate space, and shapewear, an item to contour the body and hold it in, has in the past been personal, almost a secret. But KKW makes the concept all the more approachable and acceptable with her fitting pics. Luckily, there will be no shortage of fitting pics for Kardashian West. On March 29, she posted an image of herself among racks and racks of clothes, boxes, bags, and accessories, wearing a glittering mini-gem-encrusted pink dress. Her caption? “I have fitting pics for days.” Well, Kim, we can’t wait to see them in 2020.